Comments on: Facebook apps getting stuck in approval .. no more http://leancode.com/2007/11/12/facebook-apps-getting-stuck-in-approval-no-more/ small batches of software goodness Mon, 08 Sep 2008 13:49:25 +0000 http://wordpress.org/?v=2.5.1 By: Bernie Thompson http://leancode.com/2007/11/12/facebook-apps-getting-stuck-in-approval-no-more/#comment-21042 Bernie Thompson Tue, 13 Nov 2007 04:27:40 +0000 http://leancode.com/2007/11/12/facebook-apps-getting-stuck-in-approval-no-more/#comment-21042 I do think with Facebook, it's all about organic growth: friend profiles, news feed stories, and the like driving growth. If you don't have that viral quality, driving growth with PR will be futile. With a new app, though, I think you can't know if it will go viral unless it gets seen -- and that means getting it seeded into as wide a range of networks as possible (different geographies, age groups, colleges, etc.) Getting it into the Facebook directory was step #1 to make it findable. Getting some reviews (honest, unsolicited, and hopefully positive) is Step #2. Step #3 is blogs and review sites outside of facebook. Step #4 is improving the app from all the feedback from 1-3 ... and back through the cycle again. So basically, publish and pray isn't too far from the truth. ;) I do think with Facebook, it’s all about organic growth: friend profiles, news feed stories, and the like driving growth. If you don’t have that viral quality, driving growth with PR will be futile.

With a new app, though, I think you can’t know if it will go viral unless it gets seen — and that means getting it seeded into as wide a range of networks as possible (different geographies, age groups, colleges, etc.)

Getting it into the Facebook directory was step #1 to make it findable. Getting some reviews (honest, unsolicited, and hopefully positive) is Step #2. Step #3 is blogs and review sites outside of facebook. Step #4 is improving the app from all the feedback from 1-3 … and back through the cycle again.

So basically, publish and pray isn’t too far from the truth. ;)

]]> By: Rob http://leancode.com/2007/11/12/facebook-apps-getting-stuck-in-approval-no-more/#comment-21041 Rob Tue, 13 Nov 2007 04:19:25 +0000 http://leancode.com/2007/11/12/facebook-apps-getting-stuck-in-approval-no-more/#comment-21041 Amazing what a half-million subscriber gorilla can do. What's your publicity strategy for Karma club (other than organics)? Come to think of it, what is the publicity strategy for any facebook app other than publish & pray? Amazing what a half-million subscriber gorilla can do.

What’s your publicity strategy for Karma club (other than organics)? Come to think of it, what is the publicity strategy for any facebook app other than publish & pray?

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